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Class 8: The Power Of Video Content
If a picture tells a thousand words, then a video tells a thousand pictures. Videos are so incredibly powerful and can exponentially grow your business if done correctly. If your business relays information, think for a second how your information can be translated into video format.
People respond better to visual stimulation. Our younger generations crave information and want to get it fast. Our brains are being programmed and conditioned to swipe to the next video or image. Most of us seek immediate gratification. How often do you actually stop to look at your friends long written posts on Facebook? I’ll be honest. I never do. I look at pictures and videos, and then move on. How about you?
Written articles are still very powerful in the right context, in a blog for example. People still love to read and when you are teaching something like a “How To”, it may be important to offer text documents/articles. Recycle your content and create it in different formats for different platforms (i.e. turn your blog post into a video to post on Youtube or audio record it for a podcast).
Recording videos can be tough. I often need to do multiple takes/recordings to get it the way I like it. Don’t be too critical! If you mess up, no worries! You will improve with practice. People will also connect much better with you knowing that you are not perfect if you make a few blunders. They will embrace you and your personality even more if you are real with them. You don’t have to present yourself as the ultimate professional, but you do have something to say and they want to hear it. Always be humble and don’t come off as a know-it-all, because that tends to turn people away. Be real, be funny (unless it's a very serious topic), and thank your audience often for watching your videos! Don’t forget to tell your audience to “like” and “subscribe” to your videos.
The Power of Video for Reviews:
People often look online for reviews on products/services/programs before purchasing. Don’t be shy about reviewing things on your Youtube channel or blog. After you record a review of something, you can then offer your product or service. You can also easily offer other people's products. This is called affiliate marketing and we’ll discuss this later in the course.
In addition, you can record tutorials/reviews of computer software programs using OBS (a free screen capture software). Many people (teens included) earn millions of dollars a year from reviewing things on video and then placing an affiliate link on their site. If someone purchases the software, they get paid.
Making Money On Youtube For Free
Again, one way of earning money on Youtube is by promoting your own products/services or using affiliate links. Essentially, you would be paid after a viewer clicks on your links and makes a purchase. As more traffic and views flow through your channel, the higher probability it will be for someone to make a purchase. As more traffic and views flow through your channel, something else amazing happens. You gain subscribers!
Once you gain 1,000 subscribers, Google (who owns Youtube) then allows you to “monetize” your videos! Once you open up a Google Adsense account and then change your YouTube settings to “monetize” your videos, Google will pay you to show their ads on your videos. Here are some examples of popular channels making money from Youtube, and this is just from Google Adsense based on how many people are only viewing their videos.
Ryans World $22 million (22.4 million subscribers)
Jake Paul, $21.5 million (19.7 million subscribers)
Dude Perfect $20 million (47.1 million subscribers)
DanTDM $18.5 million (22.3 million subscribers)
Jeffree Star $18 million (16.5 million subscribers)
Markiplier $17.5 million (24.5 million subscribers)
VanossGaming $17 million (24.9 million subscribers)
Jacksepticeye $16 million (23 million subscribers
PewDiePie $15.5 million (102 million subscribers)
Logan Paul $14.5 million (19.9 million subscribers)
How to Record a Video:
Cell Phone: Record your lessons/tutorials/messages with your phone.
Webcam: Record using your computer/laptop’s webcam.
OBS (Open Broadcasting Systems - Free Software - https://obsproject.com/): Used to capture / record your computer screen/monitor. You can record online tutorials/reviews for software or gaming demonstrations. You can also simultaneously record a video of yourself with your webcam (picture in picture) or just record your voice using your computer’s microphone.
A bright natural lighting environment is best for recording. Record a whole bunch of trials to judge the lighting and the quality of the audio. Practice talking. Practice speaking about what you do and how you can help your customers. Practice makes perfect! It really…..really…. REALLY will help you become more confident and more articulate in front of the camera. As a matter of fact, it will help you communicate better in real life situations.
Don’t be afraid to make several mistakes through the process. The most successful people in the world are the ones who were not afraid to fail time and again. Remember, this is a process. When you fail, get back up, dust yourself off, and try again. Unless you are a communication prodigy, expect to re-record often until you are comfortable with the results. And as I stated before, be real and allow for some minor mistakes in your videos. People will relate and connect with you even more.
VIDEO EDITING SOFTWARE
IPhone/Android:
To edit your videos, you’ll have a couple options. One popular option is finding and downloading a video editing app for your phone. These apps are fantastic because they enable you to add background music, text over, and you’ll be able to cut and splice unwanted clips. The disadvantage is that the screen is really small and editing on a phone can be hard on the eyes.
Apple: (iMac/Macbook/Macbook Pro)
My favorite software, and a program I used for 15 years, is iMovie. The iMovie software is free and is easily downloaded from the app store if the program isn’t already pre-loaded. It’s an intuitive program where video files can be dragged into software for easy editing. Adding screen titles, smooth transitions, video filters, green screening, and music are no problem. I recently upgraded to Apple’s premium video editing software called Final Cut Pro X for added functionality. For your purposes, iMovie works perfectly.
Windows/PC
There’s a lot of desktop-based editing software available for businesses looking to create promotional videos. The biggest advantage of free video editing software for desktops is that they tend to have more features than most mobile video editing apps. Here are a few of the top recommendations of free editing software for Windows/PC.
1. OpenShot
OpenShot’s easy-to-use user interface makes it a great video editing program for beginners. While more complex tools may offer more editing components, OpenShot’s intuitive interface and minimal design are perfect for simple editing.
OpenShot is an efficient option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview.
2. VSDC Free Video Editor
VSDC’s desktop video editing software is available as both a free and paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects.
3. Movie Maker 10
Movie Maker 10 is a convenient video editing software for Windows for people looking to go back to basics. It’s great for making quick edits on short video clips you need ready right away.
Record a Video Course:
Before recording a video course, outline your content. It may be good to outline your entire course. What do you want to teach? How will you start? What comes next? Always teach one concept at a time. You can record 2 minute long videos or more extended recordings needed to relay your information.
Video Course Content Created, Now What?
Now that you have some videos, you can upload to your new Youtube Channel. Check out tutorial websites like www.Udemy.com and www.Skillshare.com and post your course on those platforms for FREE!
You’ll get paid when students enroll in your online video classes. For Udemy, your course will have to be completed in order to submit it. Create mini-courses, teaching one concept at a time. Try not to teach everything at once. If you pace yourself, you’ll have endless content to post on these course sites, social media platforms, and your blog!
Resources:
Udemy: www.udemy.com
Skillshare: https://www.skillshare.com (look on the bottom of the page and click on “become a teacher.”
Call To Action:
Create a 2 to 5 minute uninterrupted video of yourself introducing who you are, where you are from, what your interest/skills are, and how you can help your audience, and maybe give a little demonstration.
Make some notes if necessary before you start recording, and practice multiple times to make sure your recording is just right!
If you would like some feedback….please send your video to: emorysfall@gmail.com.
Bold Call To Action:
Post your video to your new Youtube channel and be sure to implement your SEO practices in the descriptions and tags, before it’s published.
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