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Class 3: Naming Your teen business! Create a Brand!
A brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.
Understanding Brands
A brand is seen as one of a company's most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. In fact, the company is often referred to by its brand, and they become one and the same.
Creating a Brand
When a company decides to settle on a brand to be its public image, it must first determine its brand identity, or how it wants to be viewed. For example, a company logo often incorporates the message, slogan or product that the company offers. The goal is to make the brand memorable and appealing to the consumer. The company usually consults a design firm or design team to come up with ideas for the visual aspects of a brand, such as the logo or symbol. We’ll talk about ways you can create logos or designs for free and fairly simply. If you are at a loss for designing, you can use a site called www.fiverr.com to use a freelancer to create one for you for a very reasonable price! You can also create your own on a free site called www.canva.com. For now, don’t worry about creating a logo.
Brainstorm
You have some options when it comes to naming your business-venture. You can use your name or you can use a pseudonym. Most of my business is operated under my own name John. J. Peterson. You can find me on iTunes, Facebook, and Youtube. One branded example is my air-tire kick scooter business and I use the name “SlickScoots” (www.slickscoots.com). I also started a niche online photography gallery called “Mile Square Gallery”(mainly city photography), which I have recently started promoting on one of my Facebook pages.
My wife and I run a Print-On-Demand (T-shirt) and Amazon affiliate store called www.cloveandlime.com which is niche’d for faith-based customers and homeschoolers. The name of your business should be relative to your interest. If you don’t have an interest or passion yet, you can definitely use your name or a variation of your name.
TRADEMARK SEARCH:
Ensure you don’t use something that has already been taken or trademarked. You can first “google” search to ensure no one else is using that name. You can also search on the United States Trademark search database:
There is no need right now for you to apply for a trademark to protect your new name/brand. After you get started and when you start making money, it would be a good idea to register your name (trademark).
Are you starting to feel like an entrepreneur yet? We’re just getting started! Take a break and come back for our next class and we’ll start creating/opening some important accounts!
Resources:
www.canva.com : For designs and logos for free Upgrade to PRO for many more design options
www.fiverr.com Can pay a small fee to have someone else design your logo or brand designs
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