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Session 5: Pre-Teen: Brand The Business

Updated: May 11


Welcome to Session 5! Let's play a game!


Icebreaker!

Movie Quotes: Each student says a famous movie quote. The other students will guess which movie it is from and get a point for each correct answer. Students may use Chromebooks to research quotes for their own ideas if needed. Students may not look up answers to others’ quotes. Play for 5-7 minutes.

OR


Desert Island: If you had to spend a month on a desert island, what 3 things would you bring & why.

Session 5: Branding the Business

  • Naming the Business

  • Discuss Legally Registering The Business (If Applicable)

  • Class Activity/Homework: Logo Design on www.canva.com





Class Activity: Names


Still unsure about a name?
Try this fun business name generator


If you don't like Namelix, then Google other business name generators.

In namelix, you'll enter specific keywords related to your business


Share 3 fun names with the class!

Decide on your new business name.

If you are still undecided, pick one for now and you can always go back and change it.

Let's learn how to create your business logo now...


 

Class Activity: Logo Design                                    


Create 3 Create 3 basic logos. Head over to www.canva.com after you watch the tutorial.

 

A LOGO can be a word, initials of your business, or a simple image design that will represent the personality of your business.


Check out some of the samples or templates on CANVA to help get you started.


Decide on your favorite design and consider what colors you like to represent your business.


If necessary, upgrade to the Pro Service, or ask the course instructor to access the free Pro Education version if they have access to it. NOTE: this activity may take 20 to 30 minutes


Watch the Canva Tutorial Below.



Class Activity: Logo Design                                    


Create 3 Create 3 basic logos. Head over to www.canva.com.

A LOGO can be a word, initials of your business, or a simple image design that will represent the personality of your business.


Check out some of the samples or templates on CANVA to help get you started.


Decide on your favorite design and consider what colors you like to represent your business.


If necessary, upgrade to the Pro Service, or ask the course instructor to access the free Pro Education version if they have access to it. NOTE: this activity may take 20 to 30 minutes



SESSION-End Worksheet (if printed) or as a CLASS ACTIVITY to review together



Session 5 Worksheet_ Branding
.pdf
Download PDF • 21KB




 


VIDEO NOTES AND TRANSCRIPTION



Branding The Business - Name Creation


A brand is an identifying symbol, mark, logo, name, word, or sentence that makes companies different from other businesses. A brand represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. Legal protection given to a brand name is called a trademark. Can you name any popular brands? (ex. Nike, Minecraft, LG, Lexus, Razor, etc.).


Creating a Brand


When a company decides to settle on a brand to be its public image, it must first determine its brand identity or how it wants to be viewed. The goal is to make the brand memorable. www.canva.com has GREAT branding and logo ideas!


Brainstorm Names


Before you can create a brand, you’ll need to create a clever business name. You have some options for naming your business, and you can use your name or something fun. Most of my business operates under my name, John. J. Peterson. You can find me on iTunes, Facebook, and Youtube. One brand example is my electric scooter business, and I use the name “SlickScoots” (www.slickscoots.com).


The name of your business should be relative to your interest. If you don’t have an interest or passion yet, you can use your name or a variation of your name.



Class Activity: Names

Still unsure about a name? Try this fun business name generator & Share 3 fun names with the class! https://namelix.com/


Class Activity: Logo Design Create a few logos. Head over to www.canva.com. Think about a color scheme for your business. Decide on your favorite design! Either upgrade to the Pro Service, if possible or contact the course instructor to access the free Pro Education version if this is a live course.


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