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Session 3:
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CLASS ACTIVITY: Google Search "Niche" Activity Let’s do a little activity together to show how important it is to be specific with your business idea. We’re going to use a DOG Niche as an example… Do a "Google" search. In The Search Engine Type in "Dog". What did you find? I believe the word "dog" is found on 4.5 Billion websites/articles. (Look under the search bar to find the numbers.) Now search for a particular dog breed like a Yorkie. What number did you find? I believe the search results are around 49 million. Dogs = 30 Billion Yorkie = 49 Million. Now let's niche it down even further to something like "Yorkie training". How many search results did you find? I found around 10 Million search results. Now, use the quotations and search “ "Yorkie training" ”. If you use quotes, Google will search for that exact phrase. What results did you find? I found around 5 Thousand results. 5 thousand still may seem like a lot, but it's not! If you love Yorkies and start a Yorkie dog training business, you would do quite well! You could create merchandise, content, and videos based on training a Yorkie and share that with the world. This is quite simple and very targeted. Lastly, try typing in “ "Dog Training" ” and see what happens. How many results do you see? I found 31 Million. Do you see the benefit of being specific? Start thinking about how you can niche down your interests and how you can create more specific designs to reach your perfect customers. |
INSTRUCTOR can read the following to the group
Entrepreneur Tip! Remember to be kind to everyone, including those who may criticize you along the way. Keep your integrity intact as you build up your character, and don’t forget to encourage others along the way.
Do you know what integrity means?
Integrity means being honest and having strong moral principles. A person with integrity behaves ethically and does the right thing, even when no one is looking.
Does anyone have any examples of integrity?
CLASS ACTIVITY: Niche Exploration Read through these individually and have students share which ones they find interesting Identifying Skills, Talents, Gifts, and Strengths An important step in this business-building process is identifying your interests or talents. You’ll start by “understanding your strengths.” If you aren’t sure, don’t worry! Here are just a few niches/topics to help you brainstorm. Start thinking about some TEXT or IMAGE designs you could create in your niche to put on your merchandise. Faith-based interests Volunteer work Community projects/involvement Sports Art Crafting Gaming Music Pet-Sitting Musician/singer Traveling Pets & Pet care Cooking/baking Collecting Reading Dance Dog-Walking Soccer Photography Videography Japanimation Planning/Organization Make-up/hair artist Fitness Yoga Woodworking Weightlifting Hobbies Clothing lines Shoe brands Martial arts Paintball Science Golf History Math Engineering Inventing Chess/board games Current events Self-help Politics Origami Government Fishing Journaling Public speaking Learning A Second Language Tutoring Babysitting Football Jewelry Making |
VIDEO NOTES AND TRANSCRIPTION
Introduction To Niches
A niche relates to products, services, or interests that are appealing to a small section of the population. An example of this is someone who is interested in Soccer and who decides to sell soccer balls to soccer players. Another example could be selling shark fishing rods to people who fish for sharks. The more specific you can make your niche, the more successful you can be. You would be surprised to hear that many entrepreneurs earn hundreds of millions of dollars in the strangest niches.
What is your niche? What are you interested in and how could you Niche that interest toward customers? Think about it this way…. What type of people would buy your products? Entrepreneurs don’t start businesses for the sake of starting a business. They start businesses with a goal to sell products to specific customers. For example, if you like basketball, you could create Print-On-Demand designs based on basketball and sell merchandise to people who LOVE that sport!
Entrepreneur Tip! Remember to be kind to everyone, including those who may criticize you along the way. Keep your integrity intact as you build up your character, and don’t forget to encourage others along the way. Do you know what integrity means?
Integrity means being honest and having strong moral principles. A person with integrity behaves ethically and does the right thing, even when no one is looking.
Class Activity: Google Search Niche Activity Let’s do a little activity to show how important it is to be specific with your business idea. We’re going to use a DOG Niche as an example… Do a "Google" search. In The Search Engine Type in "Dog". What did you find? I believe the word "dog" is found on 4.5 Billion websites/articles. (Look under the search bar to find the numbers.) Now search for a particular dog breed like a Yorkie. What number did you find? I believe the search results are around 49 million. Dogs = 30 Billion Yorkie = 49 Million. Now let's niche it down even further to something like "Yorkie training". How many search results did you find? I found around 10 Million search results. Now, use the quotations and search “ "Yorkie training" ”. If you use quotes, Google will search for that exact phrase. What results did you find? I found around 5 Thousand results. 5 thousand still may seem like a lot, but it's not! If you love Yorkies and start a Yorkie dog training business, you would do quite well! You could create merchandise, content, and videos based on training a Yorkie and share that with the world. This is quite simple and very targeted. Lastly, try typing in “ "Dog Training" ” and see what happens. How many results do you see? I found 31 Million. Do you see the benefit of being specific? Start thinking about how you can niche down your interests and how you can create more specific designs to reach your perfect customers. |
CLASS ACTIVITY: Niche Exploration
Read through these individually and have students share which ones they find interesting
Identifying Skills, Talents, Gifts, and Strengths
An important step in this business-building process is identifying your interests or talents. You’ll start by “understanding your strengths.” If you aren’t sure, don’t worry! Here are just a few niches/topics to help you brainstorm. Start thinking about some TEXT or IMAGE designs you could create in your niche to put on your merchandise.
Faith-based interests Volunteer work Community projects/involvement Sports Art Crafting Gaming Music Pet-Sitting Musician/singer Traveling Pets & Pet care Cooking/baking Collecting Reading Dance Dog-Walking Soccer Photography Videography Japanimation Planning/Organization Make-up/hair artist Fitness Yoga Woodworking Weightlifting Weight LossHobbies Clothing lines Shoe brands Martial arts Paintball Science Golf History Math Engineering Inventing Chess/board games Current events Self-help Politics Origami Government Fishing Journaling Public speaking Learning A Second Language Tutoring Babysitting Football Jewelry Making
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