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Session 5: Branding
A brand is an identifying symbol, mark, logo, name, word, or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark. A brand is seen as one of a company's most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. Its brand oft
Intermission
Hopefully, you have decided on your business model and have narrowed your interest into a specific niche by this point. You should have...