Session 6: Marketing and Promotion
ICEBREAKER!! “Name” Pictionary: Have students write their names (or make up names if the class already knows everyone) by drawing pictures of objects that start with the correct letter, either on paper or on a whiteboard. For example, someone with the name Ann would draw an apple, a nose, and a nest. Then, have the group try to spell and guess each person’s name. |
Marketing and Promotion
ACTIVITY: 4 P’s What are your 4 P’s of MARKETING? Take out a piece of paper or use a writing program on your laptop and state Your 4 P’s of Marketing: Product (OR SERVICE): Price: Place: Promotion: Share with the class!
Social Media for Business - Kid's Business
ACTIVITY: Real-World Examples:
Would someone like to read these?
1. Local Restaurant: Might use Instagram to post mouth-watering dishes, Facebook for event announcements, and Twitter for daily specials.
2. YouTubers and influencers: Utilize platforms to promote their brand, collaborate with businesses, and engage with fans.
Different Social Media Platforms & Best Practices
VIDEO TRANSCRIPTIONS
Marketing and Promotion
How would you get your friends and neighbors excited to buy from you? This process is similar to what big companies do with 'marketing'. Here’s a breakdown:
Know Your Customers: First up, you’d need to think about who might want to buy your items. Are they for kids your age, younger siblings, or even parents? Just like big companies, you need to understand who might want your products.
Create a Catchy Ad: You could design a colorful flyer or even a mini catalog with photos of your items. It’s a way to show off what you have, just like businesses do with advertisements.
Get the Word Out: You might talk about your business at school, share on a group chat, or ask your family to tell their friends. Try taking pictures and sharing on social media or through emails.
Display Your Items Nicely: When showing your items, whether on a table at home or in photos, you'd want them to look their best. This is similar to how companies think about their 'brand' – they want to present themselves in a unique and positive way.
Special Offers: Think about giving a small discount if someone buys more than one item, or maybe a tiny free gift with a purchase. Businesses have special deals and offers all the time to attract more customers.
Listen to Feedback: After someone buys from you, it’s a good idea to ask if they liked the item or if there's something else they're looking for. Just like businesses, feedback helps you understand what you're doing right and what you can improve on.
Adjust and Improve: If you find out that certain items are super popular or others aren’t selling at all, you might decide to bring in more of the popular stuff or change things up. That's how businesses evolve, based on what customers want."
So, marketing is all about getting people excited about what you're offering and keeping them interested. It helps businesses show people what they have and why it's great!
Let’s look at the 4 Ps of Marketing.
PRODUCT: What are you selling? It could be a physical item, a digital product, or even a service
PRICE: How much will you charge?
PLACE: Where can customers find your product? This could be in a physical store, online, or at a flea market.
PROMOTION: How will you let people know about your product?
Social Media for Business - Kid's Business
🚀 Today, we're going to explore the fascinating universe of social media. Imagine this: a vast space where people, perhaps your parents or older siblings, share stories, pictures, and more from their everyday adventures. But instead of using handwritten letters, they use special websites and apps on phones, computers, and tablets.
1. What is Social Media?
Think of social media as a big, magical library 📚 where instead of only reading stories, people can also share their own stories using pictures and videos from an exciting day out. On social media, these stories can be seen by friends and family, near or far, and they can even share their own stories in return!
Can Kids Engage on Social Media?
While many social media platforms have age restrictions in place (often 13 or 16, depending on the platform), it's vital for parents to consider their child's individual maturity and readiness.
For children under 13, collaboration could be a possibility. Parents should actively supervise their children's social media activities, collaborating with them on content creation, strategy, and decision-making. This involvement fosters a sense of teamwork and responsibility while ensuring that the child's online endeavors align with family values and safety standards.
Before embarking on a journey into social media marketing, it's crucial for kids to seek guidance and adhere to age-related restrictions by involving their parents or guardians. At Kids Biz Labs, our number 1 priority is safety.
2. Social Media for a business…. example....Ice Cream Shops 🍦
Imagine your favorite ice cream shop! Businesses like these also share stories on social media. They share pictures of their newest ice cream flavors or a fun event they are hosting. This way, more people can learn about their tasty ice creams and come to try them!
Sharing Sweet Moments: They can say "Hi!" to many people, sharing their sweet treats and fun events with everyone.
Listening to Ice Cream Fans: They might also ask what your favorite ice cream flavor is or if you’d like to try something new, so they can make their shop even better!
3. Different Spaces for Different Faces
Different social media platforms are like different sections in our magical library, each with its own special way of sharing stories. Here are a few::
Instagram: A colorful gallery where people post photos and short videos of their adventures or creations.
Facebook: A community bulletin board where news about cool events and new items in shops can be posted.
Twitter: A quick message board for sharing exciting news or thoughts in just a few words.
LinkedIn: A place where grown-ups talk about their work and share news about their jobs.
TikTok: A fun stage where people perform in short, exciting acts and share it for everyone to see!
4. Creating Fun and Exciting Stories
When businesses and people talk on social media, they like to keep things fun and friendly:
Consistency: Like a daily story time, sharing something new and exciting every day or week.
Authenticity: Being true and real, like sharing the secret ingredient in their special sundae!
Diversity: Sharing all sorts of different stories – from making ice cream to happy customers enjoying their scoop.
5. Keeping Safe and Happy
Privacy: Keeping secret things, like our home address, a secret.
Interaction: Talking kindly and politely to each other, even if someone else is not so nice.
Credit: If you share someone else’s picture or story, always tell who it belongs to - just like returning a borrowed book!
Remember, students, while social media can be a powerful tool for businesses, it's essential to use it wisely and ethically. Always talk to your parents before using social media.