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Session 5: Business Branding

Updated: Feb 7, 2023

Active Icebreaker:

Welcome to Session 5! Let's do an active icebreaker!

Desert Island: If you had to spend a month on a desert island, what 3 things would you bring & why. Play for 5 - 7 minutes.


Instructor Speaks: Let's watch how to "brand" your business. Let me know when you are all finished watching the video.


Instructor Speaks:

Class Activity: Business Names .

Still unsure about a business name? Take a few minutes and try this clever and fun business name generator.

Students....Share 3 fun names with the class! Which one is your favorite?

DID YOU DECIDE ON A BUSINESS NAME! What is it? _______________________

Still unsure?....Ask others for feedback or suggestions.

CLASS ACTIVITY: Logo Design (20 Minutes)

  • Head over to

  • Think about a color scheme for your business.

  • Use some of Canva's amazing templates

  • Create 3 logos. ( A logo can be your initials or an image that represents you and your business)



Session 5:

  • Branding the Business

  • Naming the Business

  • Researching Domain Names

  • Checking Trademarks

  • Checking Legal Zoom

  • Discuss Legally Registering The Business (If Applicable)

  • Class Activity/Homework: Logo Design on

Branding The Business - Name Creation

A brand is an identifying symbol, mark, logo, name, word, or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.

A brand is seen as one of a company's most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. Its brand often refers to the company, and they become one in the same.

Creating a Brand

When a company decides to settle on a brand to be its public image, it must first determine its brand identity or how it wants to be viewed. For example, a company logo often incorporates the message, slogan, or product that the company offers. The goal is to make the brand memorable and appealing to the consumer.

The company usually consults a design firm or design team to develop ideas for the visual aspects of a brand, such as a logo or a symbol. We’ll talk about ways you can create logos or designs for free and fairly simply. If you are at a loss for designing, you can use a site called and hire a freelancer to create one for you for a very reasonable price. You can also create your designs and artwork on a free site called

Brainstorm Names

Before you can create a brand, you’ll need to create a clever business name. You have some options for naming your business venture, and you can use your name or use a pseudonym. Most of my business operates under my name, John. J. Peterson. You can find me on iTunes, Facebook, and Youtube. One branded example is my air-tire kick scooter business, and I use the name “SlickScoots” ( I also started a niche online photography gallery called “Mile Square Gallery”(mainly urban/city photography), which I recently promoted on one of my Instagram/Facebook pages.

My family operates a Print-On-Demand (T-shirt) and Amazon affiliate store called, which is niche’d for faith-based customers and homeschoolers. The name of your business should be relative to your interest. If you don’t have an interest or passion yet, you can use your name or a variation of your name. Also, it would be good to choose a name that isn’t already taken by a .com, .net, or .org.

Instructor Speaks: Still unsure about a name? Take a few minutes and try this clever and fun business name generator. You should be able to find and click on the link in your course material. Instructor Notes: Ask them to share the names that this fun website generated. After they share, let’s move on to the “name search” part. Read about a Trademark search and then direct them to watch the supporting video.

Trademark Search

Ensure you don’t use something that has already been taken or trademarked. You can first “Google” search to ensure no one else is using that name. You can also search on the United States Trademark search database:

Watch The Supporting Video: How To Search A Trademark

There is no need for you to apply for a trademark to protect your new name/brand for now. After you get started and when you start making money, it would be a good idea to register your name (trademark). Sooner or later, you’ll also want to register your name within your state of residence officially.

Registering Your Business With Your State: Name Check

Once the business progresses (when you start making lots of money), it would be essential to register the business within your State of residence. Registering your business can provide you with certain liability protections for your assets. One way is to register as a sole-proprietor solely using your social security number and personal name. There is little to no cost with this option. The second option is to register your official business name (or DBA - Doing Business As) with your state as an LLC (Limited Liability Company), which protects your personal assets. Your state will then recognize you as an official business in your state and send you a tax ID number. The third way to register a business is as Corporation, which is probably not applicable for your business.

I’ll go into further details later in the course. Check NOW to ensure the business name (you want to use) isn’t already taken in your state. You can check here with Legal Zoom:

I am not an accountant and cannot advise on your specific situation. It may be a great idea to team up with your parents on your business venture and consult with their accountant about your business plans, or you utilize Legal Zoom.

SESSION-End Worksheet (if printed) or as CLASS ACTIVITY to review together

Session 5 Worksheet_ Branding
Download PDF • 21KB

CLASS ACTIVITY: Individual Logo Design (20 Minutes)

  • Head over to Instructors, use Log In Info for EDU Pro account and invite students using their email addresses into your CLASS ACCOUNT.

  • Think about a color scheme for your business.

  • Use some of Canva's amazing templates

  • Brainstorm and design 3 logos for your new business name.

  • Create 3 logos. ( A logo can be your initials or an image that represents you and your business)


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